Innovating a Flagship Product
Discover how I led the redesign of 3E Protect’s flagship SAAS platform, tackling significant design debt and outdated user experiences. Through strategic user research, collaborative insights, and the creation of a scalable design system, I modernized the platform to enhance user satisfaction, reduce support costs, and set the stage for future growth. Explore the full case study to see the impact of user-centered design in action.
Streamlining a Long Form
I spearheaded the redesign of a complex supplier response workflow for an ingredient data management platform, turning a cumbersome process into a streamlined, intuitive experience. By creating a detailed user persona, Supplier Sarah, and incorporating features like clear navigation and batch answering, I significantly improved supplier engagement and efficiency, showcasing the impact of user-centered design.
Transforming the Tattoo Experience
Discover how we revolutionized the tattoo industry with Utopia Tattoo, a cutting-edge platform that bridges the gap between tattoo enthusiasts and local artists. By focusing on trust, transparency, and user-centered design, we created a seamless experience that redefines how tattoos are explored, planned, and booked.