User Research
I initiated the company’s first user research effort, building a user database from scratch. Through interviews, surveys, and usability testing, I gathered insights directly from our 3E Protect users. These efforts revealed critical pain points, such as the need for more accessible data and simplified user journeys.
Strategic Collaboration
I worked closely with the Director of Product, the Product Manager of 3E Protect, and the Customer Relations Manager, integrating their deep knowledge of customer pain points into the design process. This collaboration ensured that our redesign directly addressed the most pressing user needs.
Competitive Analysis
By analyzing competitors, particularly UL-Wercs, I identified opportunities to differentiate 3E Protect by offering enhanced customization options for safety cards and labels. This insight informed key design decisions, positioning 3E Protect to better compete in the market.
Approach
Design System Initiation
Recognizing the inefficiencies caused by the lack of a design system, I began developing one immediately after this project. This system was crucial for ensuring consistency across products, reducing development time, and simplifying QA processes. Today, this design system has grown to be a valued tool across the product organization.
Impact
Reduce Support Costs
By simplifying navigation and task flows, we anticipated a significant decrease in user frustration and support requests, aligning with similar projects that saw up to a 30% reduction in support costs.
Streamline Development
The newly initiated design system was projected to cut future development time by 25%, enabling more efficient scaling across the product suite.
Modernize User Experience
The updated UI and improved information architecture were expected to enhance user satisfaction, leading to higher renewal rates and better overall user engagement.
Key Takeaways
This project reinforced the importance of early design system implementation and cross-functional collaboration. The insights gained here laid the foundation for more efficient, user-centered product design across the organization.
Overview
The 3E Protect project aimed to revamp a critical SAAS platform used in the chemical safety industry. The platform's primary function is to deliver essential safety data, and the redesign focused on modernizing the user interface, streamlining the information architecture, and enhancing overall usability. The goal was to create a more intuitive and efficient user experience, ultimately reducing support costs and better serving the platform’s users.
Challenge
The platform was hindered by significant design debt and an outdated interface, making it difficult for users to navigate and complete tasks. The challenge was to overhaul the platform's design, requiring extensive user research and competitive analysis to ensure the new design met user needs. Additionally, balancing the diverse requirements of key stakeholders—who provided crucial insights into customer pain points—was essential to successfully drive the redesign forward.
