Challenge
The tattoo industry, while deeply rooted in tradition, had yet to fully embrace the digital age. Users seeking tattoos often relied on word-of-mouth recommendations and struggled with the lack of transparency regarding artist portfolios, pricing, and sanitation practices. The challenge was to create a platform that not only addressed these pain points but also revolutionized how users connect with artists, ensuring a trustworthy, user-friendly experience that would stand out in a market with few digital solutions.
Overview
As the lead UX designer for Utopia Tattoo, I embarked on a project from 2020 to 2021 to redefine the tattoo experience through a seamless digital platform. The goal was to bridge the gap between tattoo enthusiasts and artists, creating a space where users could find inspiration, plan their next tattoo, and connect with reputable artists in their local area. This case study outlines the journey of turning this vision into a reality, from the challenges faced to the strategies implemented, and the impact delivered.